Jul 28, 2022
The public should not be unfamiliar with the sense of atmosphere. In most sources, the term is explained like this
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When conducting content marketing, brands can seize the seasons, special festivals and other time nodes to carry out atmospheric marketing, so as to fit the current inner activities of consumers. So, what can summer atmosphere marketing do? In this article, the author combines actual cases to interpret the creation of "atmosphere" in summer marketing, let's look at it together. If it was a little polite to say that in the summer of previous years, this year is really a bit abnormally hot. After experiencing the high temperature weather approaching 40 degrees for several days, TOP can not help but sigh that in the long summer, not only the terrifying commute time, but also the unbearable heat wave will defeat you. In such days, how can brands "please" Country Email List consumers? In addition to the traditional three-piece set of air conditioners, ice cream, and watermelon, this year, many brands have also come up with the idea of "sense of atmosphere". , "Ambience is something that can be perceived, which exists in a comfortable and satisfying environment and includes a sense of belonging, happiness, warmth, elements such as relaxation , which in turn affect people’s inner activities and feelings.” Simply put, it is the right atmosphere that makes people feel physically and mentally relaxed. Today, influenced by the Internet, most young people have firmly grasped the sense of atmosphere. In addition to the inspirational photos, makeup, home and other strategies on various platforms, atmospheric movies and TV series have also become the reference for young people to pursue beauty Template, it can be said that the "sense of atmosphere" has given birth to a very promising new consumer market. So, when the atmosphere and summer meet and collide, what kind of wonderful effect will be produced? TOP privately believes that if the "traditional three-piece set" is to cool consumers from a physical level, then the "sense of summer atmosphere" is to penetrate into the hearts of the public from a spiritual level to ease anxiety.