We are in a time where digital marketing is in the sights of more and more students, entrepreneurs and companies. Its market, both at a training and work level, is growing, and with the proliferation of so many articles, tweets, agencies, freelancers, etc. dedicated to this world and that only talk about marketing as something related to digital , I have been able to notice from my experience how more and more traditional marketing is being ignored and it is something that I consider really worrying. Index of contents "Surely more than once it will have happened to you that your digital marketing campaigns are neat, perfectly designed and executed but even so the business objectives are not achieved, why is that?" We all go crazy with SEO, SEA, email marketing , networks, etc. and we cannot deny that it is vital to manage these disciplines for a business to work today, but all of them have in common that they are the tip of an arrow of which we do not know if the stick or the base are as they should be.
For a business to work properly , it is necessary to thoroughly work on all the marketing of a company from the strategic to the operational sphere , going through each of its phases until reaching the fourth "P" of "Promotion", if not, the shot is It probably won't hit the target. There are more P's and 3 new ones come out every day, but we are going to simplify it to the 4 of a lifetime to make it easier for the reader. In this article I expose examples from my experience in a digital number list marketing agency , of deficiencies found in companies (currently more than 160 and most of them SMEs), insurmountable not even by the best of the campaigns of the disciplines that I have previously named as very digital. that they are, from strategic marketing to operational marketing to guarantee the success of the business, in a summarized way, and with the purpose of inquiring more into the world of traditional marketing, which is the base that little by little seems to be engulfed by the online marketing boom, and that has its consequences.
Deficiencies in strategic marketing In marketing, the first thing is always the research, collection and analysis of data related to all important aspects related to the company, the market and above all and now more than ever the customer. The mistake that is usually made, especially when it comes to SMEs and more so in the digital world, is to think that what users write is a reflection of their needs , when this is only half true. They are declared needs, those that the user tells Google, but does not say anything about what he expects, what he would like or what motivates him. An example of strategic marketing deficiency is the case of a website that receives 90% of the traffic from its SEA campaign in Google Ads that works perfectly, high CTR, they search for their products, they click, they enter the page, they navigate , the behavior is apparently normal, several A/B tests related to navigation and conversion are carried out, and even then there is practically no contact. Digital marketing is pristine.