that offering an eBook for lead generation can be one of the best strategies to follow. However, for these leads to become customers, the information Clipping Path offered must be of quality and arouse the user's interest, as well as be presented in an attractive way. It is, in fact, a business card, so it must convey professionalism. 10 trends in inbound marketing for 2022 By David Tomas , published on February 1, 2022 According to HubSpot, inbound marketing is the top trend marketers will invest in in 2022, second only to short-form video.
The philosophy of attracting customers instead of chasing them is going deep, but the ways to achieve it have to adapt to user habits. So that you don't get left behind this year, we are going to see what the inbound marketing trends are for 2022 . Do you want to fully understand the Inbound Marketing of the future? Click here and register for free in our complete training to develop a global strategy that will help you attract and convert users into customers. Trends in Inbound Marketing 10 inbound marketing trends for 2022 1) Increased investment in inbound marketing As we have already mentioned in the introduction to this article,
inbound marketing is positioned as one of the main investment trends for 2022 . More than 80% of marketers plan to maintain or increase the level of investment for these types of strategies. Therefore, we see that the sector evolves towards practices that do not seek to chase the consumer, but rather attract them to us with content of interest. 2) Chatbots and conversational marketing Chatbots are a very powerful tool to introduce in inbound marketing strategies, since they allow customers to quickly resolve their doubts and relieve the burden of customer service . In addition, this tool is well accepted by users,