that can be key to determining the effectiveness of the campaign that is being followed to promote the eBook: the number of downloads, number Clipping Path of visits, number of downloads in relation to the number of visits, engagement and comments or criticism. . If the expected results are not obtained, the possible error should be sought and the strategy redesigned. Tools to create your eBook on inbound marketing There are numerous tools that can help create an eBook and give it a professional and unique touch: Canvas Canva is a free tool, although it has paid content,
that offers templates for eBooks, which can be customized in a very simple way to give it an original and unique touch. One of the main advantages of using Canva is that you don't need graphic design knowledge to obtain very good results, since it is a very intuitive platform. InDesign InDesign is an editorial design application developed by Adobe to layout magazines, books, newspapers, flyers, and other content. Unlike Canva, InDesign is intended for professional layout designers and is paid for. Without a doubt, it is one of the best options for laying out an eBook, since you can do practically anything: layout
documents for print or for reading on screen, create interactive PDF documents, create animations in flash format... And, of course, create books in ePUB format. Google Slides Google Slides , unlike Canva and InDesign, is not a layout tool as such, but rather an online presentation editor. Its functions can be perfectly reminiscent of those of the popular Microsoft PowerPoint software, only in this case the documents are saved in the cloud. From Google Slides, through the creation of different slides, a PDF can be exported that is displayed as an electronic book. The platform is very easy to use, it is free and has many customizable templates.