Cool Goose Insights
1. The use of short video platform users is diversified, and content is the core competitiveness of short video platforms
65% of users have installed 2 or more short video apps. Comprehensive content diversification is the main factor for users to choose short video platforms. In-depth and exclusive content is becoming a new platform competitiveness.
2. Short video marketing has greater value, and females and third- and fourth-tier users are more likely to convert
40% of users consume because of phone number list watching short video content. Female and third- and fourth-tier users are more likely to be affected by short video marketing and consume, and they are user groups with more marketing value.
3. Users’ willingness to socialize on short video platforms is low, and short video users’ social interaction is more based on content interaction rather than social relationship interaction
Users’ willingness to socialize on short video platforms is low, and the interaction between users is mainly based on content-level interactions. Social needs such as private message chatting and sharing will still be transferred to social platforms such as WeChat.