Exploited to reach an ever wider audience , being able, among other things, to count on a growing budget. Accuracy and timing will be central in digital marketing 2023. Back to index Social media marketing trend 2023: three areas The social trends of the moment fall into three specific areas of relevance . Social Media Marketing 2023 . Spend on social media marketing is on the rise and generates a good return on investment Social commerce 2023 . Social commerce offers huge earning opportunities ( social commerce sales will grow by 34.4% in one year ) Social customer service 2023 . The pandemic has accelerated the virtualization of customer-brand interactions (on social media and messaging channels in particular.
Customers are increasingly impatient, critical and ready to abandon a brand, especially after a negative experience. In B2B marketing companies want reliable and proactive partners. In 2023, many companies mobile number list will implement marketing automation tactics , especially on social media: the user experience , enhanced by automation, becomes more fluid, and plays an increasingly important role in the acquisition and retention processes of the reference target. Back to index Social media marketing trend 2023 for a successful strategy From eCommerce to social listening, from marketing automation to
Augmented reality the online migration of interactions and transactions continues , a migration that in turn requires the optimization of digital channels. Customers use social networks to interact with the brand and inform themselves in view of the purchase decision. Making your strategic marketing effective is no longer in question. But how? 1. Video content is fully included among the social media trends of 2023 . Today it is necessary to rethink video marketing strategies (and content marketing in general), avoiding manipulation and ambiguity and focusing on authenticity in interactions with customers . People are quick to trust, even become attached to. But they want to know if the trust is well placed. The growing popularity of TikTok and BeReal demonstrates that customers want: Content with little or no excessive filtering or.