"Super Red Man Festival" incubation plan with a lot of money, intending to open up the social e-commerce market through a series of measures. However, judging from the results, Weibo's social e-commerce exploration can be said to be twists and turns. Although it embraced Alibaba's thigh in the process, it is still far from WeChat's social e-commerce. There are three main
reasons why Weibo did not do a good job in social e-commerce: first, the media attributes are greater than the e-commerce attributes, and the lack of e-commerce genes is doomed to failure, and browsing Weibo is to see the list of hot search topics; second, from the "e-commerce diversion" "To the e-commerce strategy of the "Internet celebrity economy", there is sms marketing service no supporting role play in the ecosystem, which means that you will never be the protagonist; thirdly, the social environment lacking quality control and evaluation system cannot prompt netizens to complete consumption decisions. , unable to form a new way of shopping. Similarly, for Douyin, in order to hatch a second
Pinduoduo, it still faces the following challenges. Challenge 1: How to find a new way of short video + e-commerce. At present, the two methods of Pinduoduo's "Help Kan Yidao" and Taobao Live's "Quick Buy It" are close to the ceiling, or users are beginning to experience fatigue. Under such circumstances, what is the chance of success for Douyin to play these two methods again?