These types of ads are generally intended to generate clicks. Facebook also allows you to advertise in the right sidebar, in the mobile newsfeed, and even using video ads. Carousel ads allow advertisers to display a variety of product types in a single ad. Differences between the two advertising platforms . The platforms are different. In one, the auction is based on the word or search term and in the other, the work is based on the click of the ad and the configuration of the profile. The intention of the user. The google user actively searches for you by putting a keyword in the search engine. On Facebook, users are not looking for your product or service. Targeting on Facebook is much more powerful than on Google.
On Facebook, you can detail all kinds of characteristics of your buyer persona to show them the ad. Price per click. Facebook offers access to a very wide audience at a very competitive Latest Mailing Database price. Which is better Google Ads or Facebooks Ads? . Is one better than the other? The answer depends on the objectives and the budget of the company. If you want to sell, get leads, registrations, etcboth platforms will be perfect for that. If you want to make yourself known branding or to be followed on the networks, Facebook is what we recommend. If you want to sell products directly, Google Ads is probably the place to be. If you want to generate leads at a good price, Facebook is the best since it allows you to pay for the lead, and not for the click.
To endWhile advertising on Facebook may be similar to Google Ads, in that advertisers using both platforms are promoting their products or services across the Internet, each platform works in a different way. We hope this article has clarified your doubts about the difference between Facebook Ads and Google Ads. From Imagine Hub we always recommend investing in both channels, because the two can feed off each other. You can run campaigns in Google Ads for users who are actively looking for your product and remarketing campaigns in Facebook Ads as a "reminder" to finish their purchase process. Of course, everything will depend on the type of business, the target audience, and the objectives of the marketing campaigns. If you want to know more about the type of campaigns that best suits you, contact us here . The purpose of this article is to teach you how to make a corporate presentation.