The evolution of positioning strategies and the growing competition between companies in all sectors keep Google's machinery in constant motion and force SEO experts not to sleep. Because it is no longer enough to appear in the first position of the first page of searches, now the objective has become position 0 . A complicated mission, although not impossible, in which some of the keys that we offer you in this article will help you. Table of Contents What is a featured snippet? Also known as a featured snippet , a featured snippet is the direct response that Google offers to a specific query based on the data it obtains from a web page through intelligent algorithms. These snippets are typically boxed just below ads and above organic search , hence their 'position 0' designation and relevance to Search Engine Optimization (SEO) strategies. Its advantage is that it may be the case that the same page does not even appear in the top ten results of the SERP (the organic search engine pages).
How to get a featured snippetFeatured snippets do not appear in all searches, but it is common to find them in economic data queries or cooking recipes . Google is constantly working to improve the usefulness of these snippets and for this reason has enabled a suggestion option open to all users at the bottom. The possibility of submitting comments means that the results can vary over time and in turn stimulate the work of SEO experts, who can work to get one of these valuable 'position 0'. Types of featured snippets We have already mentioned that the featured number list snippets appear boxed at the top of the searches and, although the most common are the text ones, there are different types. Paragraph They appear in paragraph form, often accompanied by images. They are the most informative and usually answer what is known in journalism as the 6W (in Spanish, the questions what, how, when, where, who and why). In this type of snippet it is common to find answers from Wikipedia.Featured paragraph snippet Video It's less common, but sometimes featured snippets are in video format, with an image linking directly to the source web page.
Featured video snippet Lists and tables Here Google's artificial intelligence works at full capacity to 'make' the list or table from the information on a certain page because the data does not need to be structured in that format on the original site. Lists often appear to explain 'step-by-step' processes and tables often answer questions about data comparisons. As in the case of text snippets, they can appear accompanied by an image.Featured snippet of lists and tables Differences between featured snippet and OneBox It is common to confuse featured snippets and what is known as Google OneBox. Although their format at first glance is very similar and both appear above the organic results, they are not the same. A OneBox is a display box in which the data does not come from a specific page, but from the search engine's Knowledge Graph. Google ensures a greater permanence of the user with this format because its links link to other search engine pages. It appears in searches on sports results, weather, local geography or stock data. Am I interested in my page appearing in a featured snippet.