Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B Special leads marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their Special leads overall marketing strategy can often seem like the tyranny of ‘or’ versus the genius of ‘and‘. At the center of an effective
ABM strategy is the need to aggregate contacts and accounts Special leads into continuously updating audiences that are easily accessible without having to create tons of additional work for your marketing team. Thanks to a marketing automation platform that supports ABM, you Special leads can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing In today’s digitally-empowered world, buyers are developing Special leads their own conclusions about your products and services long before they reach out to your sales team.
This means that influencing specific audiences within the evaluation Special leads phase is a mission-critical component to delivering on your revenue objectives. As a result, it’s essential to have a solution that will automatically guide marketing interactions based on segments and sub-segments from the very beginning of the customer lifecycle. With ABM, you’re targeting and Special leads engaging specific accounts and prospects within them, so you may need to segment based on multiple dimensions to reach the right people with the right message at the right time.