Do not judge a book by its cover ! And the email Use the potential of these elements Back to the list of entries Facebook Twitter LinkedIn Google+ Pinterest Buffer If an email campaign were a book the preheader sender name and email subject would be the cover. Why These components are visible in the inbox even before the recipient opens the message. So do your best to generate interest at this stage. Sender name Surely like me you are eager to reach for books by an author you know and like. The same is true with mailing campaigns. Recipients are more likely to open messages from a sender they know especially if the sender is using their real name. preheader My tips note that the sender's name is the first thing the recipient sees.
Let yourself be recognized at a glance put the real name of a person from your organization and or company name in the sender field you are just starting your adventure with email marketing and you are not sure Taiwan WhatsApp Number List which name will arouse the greatest interest Try A B testing have you been conducting email marketing activities for a long time Try not to make significant changes to the sender field area. Most likely your recipients already associate messages with the name you use.
A drastic change can make the message go unnoticed. Message Subject This element is as important as the name of the sender. Coming up with an attractive and short topic is a real challenge but believe me it is worth spending some time and attention at this stage. Think about what you have to communicate to your audience. What should you pay attention to Emphasize the benefit of reading the mailing emphasize the time or quantity limitation of the offer. Place keywords at the beginning bearing in mind that if your recipient uses the email program on their phone they will only see the first words. Do you know your recipient's name Apply personalization.