If we want to win the war on talent in 2022 we need to reset our expectations for where the best talent will come from, and champion a culture of ‘always be learning’ where marketers are armed with best practice tools and training to improve knowledge, skills and mindset to stay one step ahead of the customer. This will not only take pressure off hiring externally it will also address the need for a more digital workforce which every brand and business should have as their number one strategic priority if they want to be more hybrid and enjoy more direct connections with their customers.
Returning to Marketing Week’s survey, five skills gaps exist in marketing departments today, and notably all five are digital marketing skills gaps – data and analytics (33%), content and copywriting (18%), performance marketing (17%), social media (16%), and ecommerce (15%).
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey.
Indeed, Econsultancy’s own Future of Marketing report found that digital transformation is at the heart of marketing transformation, concluding that brands need to adapt or fail, and must invest in skills, structures and people because it is the “people who will deliver against the opportunities of the next two years”.
So what are the skills you need to invest in? My own take is you must go broader than the technical disciplines identified as lacking in the Marketing Week Career and Salary survey. Mindset should be considered in addition to knowledge and skillset.