As a dark horse of online music, what is the difference between NetEase Cloud Music and QQ Music and other old-fashioned kings? In this article, the author will analyze it from various aspects. 1. Product Overview 1. Product Overview and Versions NetEase Cloud Music is a music product focused on discovery and sharing. It relies on professional musicians, DJs, friend recommendation and social functions to create a new music life for users. Founded in April 2013, it focuses on discovering and sharing music, attaches importance to music originality and supports providing users with more opportunities to promote and develop their own original works, and attaches great importance to the construction
of UGC modules: creating music playlists, comments, short videos, radio, polymorphic and other user-generated content, focusing on improving user experience and stickiness. Latest version: V6.3.2 2. Test environment Device model: Honor play COR-AL10 OS: Android 9.0.0 EMUI 9.1.0 Test network: Telecom 4G 3. Reason for selection The author has always phone number list been a loyal fan user of NetEase Cloud Music, and has witnessed the growth of NetEase Cloud. As the first competitive analysis report in the product career, it is more suitable to choose an APP that I like for analysis. However, nothing is perfect, and NetEase Cloud is no exception. It still has many problems that need to be overcome gradually, so as to go further and further on the road of music.
In this music market full of gunpowder, outstanding competitors are watching every move of their opponents all the time, and the battle for resources is imminent. If NetEase Cloud Music wants to catch up with the old players, it will definitely have a long way to go. Only by enhancing its own advantages and making up for it Disadvantages can win a broader market. 2. Competitive selection 1. Choose a target QQ Music "QQ Music" is a player with wonderful music recommendation function. It supports the playback of online music and local music at the same time, and is the most abundant music platform in China. Its unique music search and recommendation function allows you to enjoy the most popular and hottest music to the fullest. 2. Reason for selection As an old-fashioned music product, QQ Music is rooted in the PC side, and later on the mobile side.