Google and Microsoft provide auction analytics tools to show you who was shown next to your ads on the SERPs. Microsoft Ads Competition Tab These tools can provide a number of insights into impression share, ad position, and more. By reviewing these metrics, you can see which Banner Design campaigns, ad groups, and keywords you are competing against companies for. And see how aggressive they are over time. Advertising Continue reading below Disadvantages The biggest problem with auction information is that it's not 100% accurate. Why? Because they don't Banner Design always disclose all competitors on the pages. The information they give is correct (to my knowledge) but there are definitely gaps (especially in Google). Sometimes you may not see any competitors appear in the report despite anecdotal evidence of seeing ads in the SERPs.
Competitor analysis tools These platforms are developed Banner Design by third-party companies. They usually offer both free and premium (paid) templates and can help you find areas of opportunity in your search strategy. Here are some of the fan favorites: SEMrush SpyFu iSpionage But there are many more available. (I'd love for you to share your favorites Banner Design in the comments!) SpyFu Keyword Kombat Report These tools use their own software to scan the web and gather information about how companies submit certain keywords. Advertising Continue reading below Depending on the platform you use, they can provide a number of different metrics and Banner Design insights into how your competitors are appearing on the web. Disadvantages The biggest drawback here is the result of the scraping process used by these tools. Sometimes the keywords they return are less than accurate.
To get an idea of the accuracy of the tool you are using, I encourage you to run it on your own website first. Find out how close the tool is to your keyword list and actual spend. Then use that gap to look at competitor data. Takeaway Keywords When trying Banner Design to figure out what keywords your competitors are bidding on, there are a few things to keep in mind and ask yourself: What new keywords should I add to my list? What types of keyword themes are they Banner Design looking for and how can I use them to develop more for my own accounts? Where am I bidding that my competitors aren't? Is there anything to learn from this?