Daily coupons Privilege introduction: 6 days a week, you can bulk sms service get a coupon code without a coupon. The coupon code is divided into 5 yuan coupon without threshold, 2 yuan off when you spend 20, 3 yuan off when you spend 30 yuan, 5 yuan off when you spend 50 yuan, and 70 yuan off when you spend more. A tiered discount coupon of 7 yuan and 9 yuan minus 9 yuan; Target group: discount demanders; Privilege purpose: Discount to promote bulk sms service transaction conversion; non-automatic coupon issuance, users can manually claim once a day, increase pv and uv, and increase the possibility of users opening the app and shopping every day. 1. Advantages Simple and clear rules for full reduction and 5 yuan for no threshold, the discount is strong. Compared with higher threshold for full reduction and redemption process (105 yuan, etc.), the discount (10%) and the threshold are more powerful. attractive.
The weekly discount of 5 yuan covers a wide bulk sms service range of products, so that users are remembered every week, and it becomes an inevitable event for the app to open every week. 2. Disadvantages High discounts correspond to high profits for users, which will inevitably lead to an increase in costs. With the characteristics of high user bulk sms service frequency and small consumption quota, as the number of monthly card activations increases, the cost will further increase. At the same time, the five-yuan no-threshold coupon may lead to long-term users’ behavior of scavenging wool, and the risk control department needs to identify and control the users of slaughtering wool. Target intent:
The advantages and disadvantages of daily bulk sms service coupons are obvious. High traffic and orders brought about by high discounts also bring high costs. For the stage of attracting traffic and cultivating users, high investment can accomplish such target intent; Upgrades and user platters are getting bigger and bigger, and anchored user perception may cause privilege transition and offline difficulties. 3. User experience evaluation 1) Question 1: No threshold bulk sms service coupons do not support tens of billions of subsidized products, and the user experience may be dissatisfied Optimization direction: specify the rule or cancel this restriction. 2) Question 2: Users need to receive coupons in advance and then go to the product details page to purchase to enjoy discounts, or stop ordering and then go to receive coupons and return to purchase, especially in the context of no shopping cart, increase user operation paths