At this point, it must be clear what is the need that the product covers, its attributes, the idea behind the material good (if it is the case of a physical object), the benefits it provides or the problems to which it provides a solution. Square The place is in relation to the distribution of the product, where customers can find it, be it physical establishments, online stores and also the scope and specifications of the distribution of the service or product. Price This point is self explanatory. The price is the value that the product will have for the public.
It can also cover details such as the payment methods that will be accepted and available to customers. Promotion This characteristic already covers the means or techniques that will be used to communicate the product to consumers and can be measured in effectiveness fax number list by the volume of sales tickets. They are the methods that are going to be used to attract attention, such as advertising, offers, special packages, coupons, etc. Marketing in traditional media When thinking about marketing, there are
those who could confuse it with advertising, since they are concepts that are linked, so that advertising is part of the work that is developed within the marketing of a brand. Advertising would be part of the marketing strategy to externalize some of the objectives established in a marketing plan. Much of today's marketing focus is on the internet, in things like Pay Per Click (PPC) campaigns, social media marketing, website blogging, or e-commerce.